Knowing and using your gifts and strengths is called "living with purpose" or “doing one’s life work.” People who have "purpose," or a sense of their gifts and strengths—and use them daily—have increased well-being and tend to live about seven years longer than those who do not. One of the goals of the Blue Zones Project™ is to help people discover a clear definition of their gifts or deepen their sense of purpose.
Then, we hope to help people use their gifts more, through either existing outlets in their life (work, volunteering) or through new outlets where they are needed. For many people, volunteering is a preferred outlet to deepen one’s purpose.

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